Discovery
We sit down and discuss your vision. Who is this for? Why will it matter?
Discovery meeting, understand clients and goals
Internal brainstorm, market research, ideation
Market/competition considerastions/analysis
CREATION
We take the information away and develop a unique market position.
Concept development - we understand hospitality in our DNA and know how to create incredible experiences, because your brand is so much more than a logo.
Brand development - the look and feel of how the concept comes to market.
Sample menu development and design
Sample brand look and feel
Concept write-up: detailing guest experience, restaurant style, core concept details
Initial concept naming
Alignment
Our work is transparent. We check in at regular intervals to share development and ensure alignment.
Client check-ins
Working with operations team to align brand with concept; ensure operational success
FINAL PRODUCT & PRODUCTION
Where rubber meets the road. We take our development and create the assets you need to run your concept with success
Brand rollout/package
Working files for production
Post-opening support
CREATIVE.
CONCEPT
Your style of service. Your food and menu styling. What your servers or staff are wearing. Your programming. Your atmosphere.
BRAND
Your strategy. Your look and feel. Your logo. Your menu. What your server says to you. Your website and social media. Your check presenters.
DESIGN
The interior where it all gets hosted. The layout and equipment that create efficiency. The depth of feeling when you’re in the space.
Connect. sip. savour.
Great food is table stakes. The modern guest is design-savvy, and looking for experiences and perceived value from their night out. Create an experience-driven concept to connect with guests and create something remarkable.
HOW WE WORK.
We understand hospitality like no other. It’s more than a logo, a beautiful chair, or a beautiful plate. It’s the way every element works together to create a cohesive experience for your guests. Truth in concept matters, and we are champions of making the decisions (and sometimes tough choices) to ensure that the purest version of your idea comes to life.
Our
process
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We start with a meeting. Share everything you've ever thought of for the concept, places in the market you are attracted to, what guest experience you're trying to achieve, your hatred of the colour red... whatever. We use this as the launchpad for your project.
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Then it's our turn. We take what we heard from the onboarding meeting and distill it into a concept that makes sense for the hospitality industry. No point is off-limits, Brand, Interior Design, Programming, Staff Training, Menu Development — this is our time to share our expertise and make recommendations to ensure you are setting yourself up for success.
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Our brand phase is about taking the initial concept and bringing it to life. You get a logo that works for you, supporting brand materials like colour palette, fonts, imagery direction, secondary logos, brand voice guidance, etc. This phase becomes your toolkit for how the brand lives in the world.
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Now we make it real. No detail is overlooked, from menu design to signage, coasters, napkins, plateware selection, matchbooks, business cards, even the signs for the washrooms. Every touchpoint of your brand is thoughtfully considered and executed consistently.
“Working with The Fifteen Group was seamless, they are responsive, creative and provided valuable insight into the market and competition.”
— Melanie Koller, Director of Sales & Marketing | Delta Hotels by Marriott, Vancouver Downtown Suites