MAKE IT COUNT.
YOUR Concept IS YOUR GUEST’S EXPERIENCE.
We create concepts that are unique and unforgettable.
In an industry where margins are so tight, it’s not enough to be good, you need to be the best at what you do.
15G Creative develops concepts from scratch — creating a space, service, brand, menu, and overall vibe that will keep guests engaged in your brand.
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It’s more than a logo. It’s the way you look, act, and speak. It’s your menu design, signage, drink names, and model. In the 21st century, consumers are incredibly brand savvy, and you need to meet and exceed expectations to make a mark.
The 15G Creative team are experts in creating brands that break through the noise of the market and know how to do it in a cost-savvy way.
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Your food is the ultimate offering. The basic definition of what a restaurant does. Why are you relying on food suppliers to develop something so integral to your business?
15G Creative will develop a menu that creates a unique, technique-forward, easy-to-execute food that will create lifetime guests from the first bite.
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Your space is where it all comes together. We work with interior designers to ensure that the 4 walls reflect optimized service standards, flow, and aesthetics.
CASE STUDY
The restaurant featured on this page is CKTL & Co. A Toronto-based cocktail bar & lounge that uses bespoke POS software to allow for supply and demand dynamic drinks pricing.
Our clients came to us with the POS software and asked us to build a concept around it. The result is what you see here — a styled, service-driven brand that uses symbology from the world of finance and translates it into a unique hospitality experience for guests. Learn more about our scope by exploring the sections here.
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A strong brand creates instant recognition and emotional connection. For this project, we combined the prestige of "Old Money" with modern technology, using familiar stock market symbols to make the concept immediately engaging.
The brand identity is built around gold bars—long associated with wealth—while subtle green and red arrows represent the ups and downs of the stock market. Even the name takes inspiration from stock ticker symbols, reinforcing the theme in a way that feels natural and intuitive.
This approach makes the brand feel high-end, exciting, and credible—key to attracting guests and driving repeat business.
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Translating a high-energy, immersive concept into a digital experience requires more than just aesthetics—it demands strategy. We created a visually dynamic website that doesn’t just tell the story but shows it, bringing the brand to life online.
Designed for effortless client-side updates, the site ensures seamless maintenance while addressing common guest inquiries in a way that is both compelling and efficient. From the UX to the content strategy, every element was crafted to drive engagement, build anticipation, and increase conversions.
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The space itself tells the story. Every detail was intentionally designed to reinforce the brand’s core concept, creating an atmosphere that feels both sophisticated and electric.
The dynamic ticker tape-style pricing display—recommended by our team—brings the market-inspired theme to life, delivering a sense of movement and excitement. The back bar, modeled after candlestick stock graphs, serves as both a functional and conceptual centerpiece.
Throughout the space, curated artwork inspired by financial motifs—illustrations from currency, a subtle bear and bull, and a split-letter board that adapts to different occasions—immerses guests in the theme without feeling heavy-handed. This is an environment where design fuels energy, engagement, and revenue.
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The menu is a visual and culinary masterpiece, inspired by the intricate designs of global currency. But beyond aesthetics, it was built with operational efficiency in mind.
Designed for shareability, the menu encourages a social dining experience that naturally increases check averages. Every dish was carefully developed to pair seamlessly with the craft cocktail program—also designed by our team—ensuring a cohesive and profitable guest experience.
We balanced creativity with smart cost control, making sure that the menu not only delights guests but also delivers strong margins. A well-crafted menu isn’t just about great food—it’s about great business.
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A strong concept is nothing without flawless execution. We didn’t just design the experience—we made sure the team could deliver it.
To ensure seamless service, we developed a step-by-step guest journey that made the concept easy and enjoyable to navigate. We equipped staff with the technology and training to react to dynamic pricing in real-time, preventing friction at the table. Even the scripting was carefully crafted—giving servers the tools to explain the concept naturally, without it feeling gimmicky or confusing.
The result? A staff that feels confident, a guest experience that feels effortless, and a concept that instantly resonated with the market.
“The team at Fifteen Group played a vital role in the launch of our new concept restaurant, CKTL. From the beginning, it was clear that their experienced and professional team was dedicated to our success, and their expertise proved instrumental in ensuring a seamless opening. ”
— Amar Sohi, CKTL & CO.
“I’LL KNOW IT WHEN I SEE IT.”
Sometimes you don’t know what you’re looking for until you stumble onto it. Here is a complete list of our creative services:
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VIsual / Conceptual Identity
Colour Palette, Typography, Logo, Icons
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Strategy
Brand Positioning, Target Market Identification, Business Plans, Launch Roadmap, Opening Campaign, Guest Experience Development
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Creative direction
Photography, Brand Voice, Food Styling
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Custom Art
Illustration, Hand-Lettering, Custom Typography
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menu systems
Menu Boards, Check Presenters, Menu Backers, Physical Menus
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Copywriting
Brand Copy Development, Headlines, Marketing Copy, Website Copy, Campaign Copy
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WEBsite design
Prototyping, Art Direction, Photography, Wireframing
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PACKAGING DESIGN
Consumer Packaged Goods, Takeout Packaging, Stickers, Tape, Labels, Item Photography
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RETAIL
Merch Development, Design, Production, Product Development
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SIGNAGE
Wayfinding and Signage Packages, Concept Artwork, Production Coordination
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F&B Concept
Item Creation, Tasting, Kitchen Design, Food Styling, Plate and Glassware Selection
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Connections
We Know the Best in The Biz. Connections with Interior Designers, Photographers, Web Developer, Signage Companies, Apparel Producers, Printers, Operations and Fiscal Responsibility Experts etc.
What are you waiting for?
Contact us to take the first step in transforming your business.